Why marketing can sometimes be tough

I found this post and had to share. When you get frustrated with a company this will come to mind, I assure you. This a letter that an 86 yr. old woman wrote to her bank.
It just goes to show being personal with people is always best in your marketing strategies.

clipped from themarketingcaddy.com   clipped from themarketingcaddy.com Why Your Prospects Hate Marketing? By Walt Goshert on Feb 25, 2008 in Client Relationship Building Well, maybe “hate” is a bit strong, but as Alan Rosenspan explains here today… And they used to love us… According to the Direct Marketing Association, people receive over 5,000 marketing messages a day. They appear in their mailbox, inbox, TV, cell phones, movie theatres, radios, public bathrooms, airports – the list goes on and on. The letter was from an 86-year old woman to her local bank manager: _____________________________________________________ Dear Sir: I am writing to thank you for bouncing my check with which I endeavored to pay my plumber last month. By my calculations, three nanoseconds must have elapsed between his presenting the check and the arrival in my account of the funds needed to honor it. I refer, of course, to the automatic monthly deposit of my entire pension, an arrangement which, I admit, has been in place for only eight years.